Technology Matters Chicago  To find the missing link between Business and Economics, ASTRA Senior  Research Fellow Chris Farrell Ph.D. started with the iconic Sears Catalog  The Sears Catalog’s last edition, published in 1993, priced a vast array of useful and  attractive items not available or even imagined in the first edition a hundred years  before. Every thing we buy today does a better job, or defines a better job, than it  did in the past. Because what we make, makes us – and has done for more than a  million years - then what the products of new technology do for our quality of life is  more important than their prices.  ... every economics book points out that customers buy what the product does for  them. And then, every economics book promptly drops consideration of everything  except the price for the product. What the product does for the customer is never  mentioned again ...  Therefore the consequence of actually enumerating what the products of  technology and innovation do for us and using it to forge a new link between  Business and Economics is very profound  and it changes everything, as will now be revealed ...  Yet, according to business thinker Peter F. Drucker  ...