Why measure innovation?

Because measurement stimulates improvement.


Who should want improvement?

Government should want it. Innovation increases the quality of life for its citizens.

Firms should want it. Innovation fends off competition, serves shareholders by expanding and simultaneously distributes better means for living.

What measurement is needed?

A commercial measurement is needed. Inventions can only become innovations after they have successfully entered a stream of commerce. Commercially valid measurement is what Business Innovation Analysis uniquely provides.