Technology Matters Chris Farrell Ph.D.  Is a practitioner and an innovation professional with twenty-five years industrial  experience in developing and managing the development of new products and  their manufacturing technologies. He received his B.A. from Cambridge  University (Christ’s College) in 1971 and his Ph.D. from Bristol University in  1977 (in Physics). He has served on the Board of Directors for the Product  Development and Management Association and on the Industry Relations  Advisory Board of Northwestern University. He has made many technical  publications and holds many patents. He founded Technology Matters in 1999,  completing the development of Techmatt^TM Business Innovation Analysis there  since 2004. He is an ASTRA Senior Research Fellow.  Technology Matters Chicago  Technology Matters Chicago  Publications list Following Robert Hooke F.R.S., the MELF equation’s anagram is bceeeeffiiiimoprrssstttuuv